At Notch, we make the world's greatest and most innovative hats and we set out to make one of the most worn pieces of headwear on the planet, the baseball cap, even better than it already was.
One of the weaknesses of traditional headwear is that it doesn't permit you to wear a hat and a pair of sunglasses the way you want to because the brim of the hat interferes with the rims of your sunglasses.You can't pull the hat down as far as you would like to.
Until now, there wasn't a better alternative than just putting up with the push and shove match between your hat and sunglasses. We took a very common problem and came up with the most practical, attractive solution possible. Our patented technology effectively eliminates the interference that commonly occurs between your hat and your sunglasses and it works with most wrap-around style sunglasses, shooting glasses and safety glasses.
This innovation blurs the line; where does function stop and form start?
Simple. Bold. Effective. The war between your hat and your sunglasses is over.
Our founder, Paul Cunningham, is a veteran of the US Marines who had always been frustrated with traditional hats because he loved to wear them and sunglasses but was never able to wear them together the way he wanted to; he was always forced to choose one or the other. Notch was born out of his search for an answer to this problem.